About New Wave Images UK
Taking an individual approach to each assignment, Mal works closely with clients to get the very best images for their purposes. Whether the client is looking for news or features images, public relations, promotion, or internal communications use, Mal captures the emotion, personality and promotional message the client is aiming to convey.
With a background in marketing as well as freelance photography, Mal appreciates what creatives are looking for from commercial photography and how the images may ultimately be used. This means that he can take images which give designers and other creatives more image flexibilty to making publications and promotions look fantastic.
As a freelance photographer, Mal is a regular contributor to many of the main newspaper titles including The Scotsman, Scotland on Sunday, Edinburgh Evening News, and many more - see our client list.
Our mission is to create images that capture the moment and tell the story of the event, or situation. For that reason, we work very closely with clients from the outset to make sure we understand the brief and in what context the images will be used.
This, coupled with Malcolm's wealth of marketing and communications experience is a winning formula for our clients.